We live in a time where people use the Internet for everything. Whether it is paying bills online, buying groceries for the week, shopping for a gift, planning a vacation, or just about anything else, people are logging into their laptops, smartphones, tablets, and home computers to conduct their business online each day.
The ever-growing popularity of the Internet has created an enormous opportunity for companies to expand their business influence into the world of cyber-space. The traditional brick-and-mortar store has transitioned into the online storefront, where anything can be purchased with a convenient click of a mouse button.
The traditional brick-and-mortar store has transitioned into the online storefront, where anything can be purchased with a convenient click of a mouse button.
Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.
Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
Kickstart Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.
Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a whole host of online exams you can take to boost your CV and showcase your digital marketing knowledge.
There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media. For example, Dublin based fashion illustrator, Holly Shortall got noticed when she tweeted her illustrations to celebrities online. A number of glossy magazines and top fashion brands then approached her and commissioned her work.
Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience and engaging audiences.
In addition, the speed or digital marketing lends itself to experimentation as companies want creative ways to captalize on things that are working in the business as long as those that could perform better.
For example, imagine your blog gets a huge amount of traffic but the conversion rate is low? Or some markets are underperforming in Google Ads? Perhaps A/B testing would help to see what customers are doing on the blog. Or adding a U.S flag to the introduction to a video would drive engagement with an Amnerican audience.
